Depending on how far you want to move from real to a digital world, there is a whole set of tools that allows for an interactive experience. VR, MR, and AR are changing the way we perceive the world. XR is now a new window to a digital world
and is made to change the way we interact with it and can help you build products depending on the needs.
In essence, XR is an umbrella term that features all the real or virtual environments generated by a computer. It's more of a general notion that often includes the "X" variables of computer-altered reality. Virtual Reality (VR)
is a completely simulated digital world and creates an environment that looks completely real. Taking its roots from computer games, it's more about being fully immersive, using both videos or computer-generated (CG) content.
It's both great for the cinema or gaming purposes, not to mention virtual tours. Pair this with the significant gadgets' price drop and you get a great tool for both marketing and entertainment. Augmented Reality (AR)
is all about usage of neat CG stuff. Although they can't respond to real-life objects, the interaction is achieved by projecting CG objects onto a static world. This is a choice for exploration purposes: visual art expos or architecture pros have already taken advantage of this convenient technique. Mixed Reality (MR)
, on the other hand, is all about the CG and real-life interaction. This type of overlay is the best fit for education purposes: whether it's military training, factory instructions, or kids interacting with a virtual animal, this type of product has great potential in teaching people how to act in certain situations without any risk via a pleasing virtual interface.
Hardware has just recently become powerful enough to enable this type of experience. In addition to entertainment purposes, XR has shown its force in many industries, including healthcare
and education. Some products, like Microsoft HoloLens, are no longer pricy and have gotten rid of the wires, which allows the whole field to grow rapidly and have a bright future ahead